Legal
Your trust matters. This policy explains what personal data we collect, why we collect it, how we protect it, and the rights you have under UK data protection law.
Last updated
Blue Dales Auto Care is operated by Mr Alexander J Fitzgerald, trading from 17 Crown Street, London, W1F 8SS, United Kingdom.
In this Privacy Policy, “Blue Dales Auto Care”, “we”, “us” and “our” refer to the operator of this website and the mobile car cleaning and detailing services offered through it.
For the personal data we process about our customers, website visitors and service enquirers, we act as the data controller unless stated otherwise.
We collect information you provide directly, information generated when you use our website, and information needed to manage bookings, quotes and customer support.
Contact details — your name, email address, phone number and any contact preferences you provide.
Booking and enquiry details — service address, preferred appointment time, vehicle make and model, vehicle size, vehicle condition, service type requested and any notes you send to us.
Payment-related data — where payment is taken electronically, this may include payment status, transaction references, billing information and limited card details provided by our payment processor, such as the last four digits of a card. We do not store your full card number on our own systems.
Usage data — IP address, browser type, device information, pages visited, approximate location derived from technical data, referral source and how you interact with our website.
Communications — messages you send to us, support requests, feedback, complaints, reviews and records of our replies.
We use your personal data to provide, manage and improve our services.
This includes responding to enquiries, preparing quotes, confirming bookings, attending service locations, contacting you about appointments, processing payments, issuing receipts, providing customer support, handling complaints, managing service quality and improving the website.
We may also use your data to help keep our website and services secure, prevent fraud or misuse, comply with legal obligations, maintain business records and send marketing messages where we are permitted to do so.
Under UK data protection law, we must have a lawful basis for processing personal data. Depending on the situation, we rely on the following legal bases.
Performance of a contract — to provide quotes, manage bookings, deliver services and communicate with you about the service you requested.
Legitimate interests — to operate and improve our business, manage customer relationships, respond to enquiries, protect our website, prevent fraud and maintain service standards.
Consent — for optional marketing communications, non-essential cookies or other situations where we ask for your clear permission.
Legal obligation — where we need to keep records or disclose information to comply with tax, accounting, regulatory or legal requirements.
We only share personal data where it is necessary to operate our website, provide our services, meet legal requirements or protect our legitimate business interests.
This may include sharing information with approved staff, contractors or service partners who need booking details to complete the job, as well as trusted service providers who help us with website hosting, email delivery, SMS communication, payment processing, analytics, security, accounting and customer support.
Service providers who process data for us must use it only according to our instructions and protect it appropriately. We do not sell your personal data.
We may also share information with authorities, regulators, insurers, professional advisers or law enforcement where we are legally required or reasonably need to do so.
Where we accept online or card payments, payment data is processed securely by our chosen payment provider. Your full card details are not stored on Blue Dales Auto Care’s own website systems.
We may receive payment confirmation, transaction references, billing details and limited card information needed for receipts, refunds, accounting and customer support.
If a third-party payment provider is used, that provider may process certain data as an independent controller or processor under its own privacy terms.
We use cookies and similar technologies to make the website work, keep it secure, remember preferences, understand how visitors use the site and improve our services.
Strictly necessary cookies are used where required for the website to function properly. Analytics, advertising or marketing cookies are used only where you have given consent through our cookie banner or another consent mechanism.
You can manage cookies through your browser settings and, where shown, through our cookie controls. Disabling some cookies may affect how the website works.
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Enquiry records are kept for as long as needed to respond and manage follow-up communication. Booking and transaction records may be retained for up to six years where needed for tax, accounting, legal or dispute-resolution purposes.
Where data is no longer needed, we delete it, anonymise it or securely archive it according to our retention requirements.
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure communication methods, data minimisation, password protection, supplier checks and limiting access to people who need the information for business purposes.
No website or digital service can be guaranteed to be perfectly secure, but we take reasonable steps to protect the information we process.
Under UK data protection law, you may have the right to request access to your personal data, correction of inaccurate data, deletion of data, restriction of processing, objection to certain processing and data portability.
Where we rely on consent, you can withdraw your consent at any time. If you object to direct marketing, we will stop using your personal data for that purpose.
To exercise your rights, contact us at [email protected]. We may need to verify your identity before responding.
Some technology providers or service providers we use may process data outside the United Kingdom.
Where personal data is transferred internationally, we take steps designed to ensure that appropriate safeguards are in place, such as UK adequacy regulations, contractual protections or other lawful transfer mechanisms.
We may update this Privacy Policy from time to time to reflect changes in our services, website, legal requirements or business operations.
The “last updated” date at the top of this page shows when the latest version was published. Where changes are significant, we may provide additional notice where appropriate.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details below.
Blue Dales Auto Care
Phone:
+44 070 8397 5594
Email:
[email protected]
If you are unhappy with how we handle your personal data, you can also complain to the UK Information Commissioner’s Office. We would appreciate the chance to resolve your concern first.
ICO website: ico.org.uk
